Shankar Mahadevan’s thrilling concert Katyaar to Kajarare was back with a bang this december. This time it was Nagpur, the Orange City! Hosted by NMC(Nagpur Municipal Corporation), the event took place at Yashwant Stadium in Dhantoli. The show was made free this time and it was a full House! A whopping audience of 40K people attended the show. Ten thousand other people had to go back because the stadium had reached its full capactiy to accomodate the audience. The whole venue was buzzing with energy and the audiences were charmed by Shankar Mahadevans’s magical voice.
Excellence is achieved on sheer hard work. Saketians stick by this mantra and we are always proud when one of our clients is awarded the highest award in their trade. Our client B. U. Bhandari Volkswagen recently joined the diamond league of Volkswagen dealers. This glorious event took place in Germany and was hosted by Volkswagen. The evening was solely meant for the elite class of Volkswagen dealers across the globe.
In that event, representing India was B U Bhandari Volkswagen which was indeed a proud moment for us. That night top 60 VW dealers from the 10000 dealers around the globe were invited. This group of elite dealers proved their excellence with their unmatched dedication and rock solid work ethic. Mr. Shailesh Bhandari, the owner of B. U. Bhandari Volkswagen was awarded the prestigious diamond pin. The diamond pin is a mark of excellence that is awarded to those dealers who did exceptionally well throughout the year. For a car dealer this prestigious pin is an Olympic medal! We Saketians heartily congratulate B. U. Bhandari Volkswagen for their amazing feat, that too at an international level.
One of the most innovative and growing jewellery brands of Maharashtra– Chandukaka Saraf Jewellers needed a fresh face which is loved by the people of Maharashtra.They wanted to change the perception the people had about diamonds and make them realise that diamonds can also shine on a commpon man’s body. Hence, they wanted a brand face that that belonged to a tradtional Maharashtrian family which would take the brand to a whole different level.
Saket Communications being their Celebrity Management agency was rightly approached for the same two years back. We suggested them that Genelia Dsouza would be a perfect choice for endorsing their brand,to which they agreed. An unanimous decision was taken that Genelia will be the face for Chandukaka Saraf Jewellers and a two year contract was signed accordingly.
After finalising all the terms, Team Saket started working on the shoot scheduling, costume designing and all the other details.Entire campaign, right from appearances to photo shoot execution and logistics was done by Team Saket. Jatin Kampani,one of the top five photographers from the industry shot the most beautiful pictures of Genelia Dsouza at Mehboob Studio,Mumbai.
It was a very successful shoot which was shot on a pleasant sunday morning at one of the most happening studios in Mumbai. The shoot started at 9 in the morning and lasted till 5 in the evening. There were six to seven costume changes and equal number of jewellery changes.
Genelia Dsouza being one of the most adored face in India, gave the perfect visibility to Chandukaka Saraf jewels which looked extremely mesmerizing on her.The association has been going really well as the trio of client – celebrity and agency has been going well for last 2 years. Genelia Dsouza is happy with it and has appreciated the way how Team Saket works and manages her.The success goes hand in hand as everyone involved in this amalgamation has had a steady growth over the years. We hope to continue doing so.
All of us at Saket Communications Pvt. Ltd. are really excited to announce the start of a new conversation. Beginning this month, we will be sending out “Goal गप्पा”- a tri-monthly newsletter to all our valued clients in order to inform you all about the amazing things happening at our advertising agency.
Goal गप्पा will be a platform to communicate the best of our work over three months and engage in meaningful conversations.
It was a year ago when the Modi Government launched the Smart Cities Mission and in which, Pune was selected as the 2nd Smart City across the country. On the occasion of the first anniversary of the launch of projects under the Smart Cities Mission, the Central Government chose Pune to host the festivities at the hands of our Hon. Prime Minister, Shri Narendra Modi.
Saket was already a part of the Smart Cities Mission since the logo created by one of our senior most artist- Mr. Ravi Pawar was selected as the final logo for Pune Smart City. Saket Communications pitched to be the creative partners for Smart Cities Mission’s launch event and our work was quite appreciated by the Smart City. Saket was thus selected to work on all the communication for publicity through print, outdoor, radio and digital media campaign.
Our team worked relentlessly over a week managing close deadlines and work pressure with gusto. And the result was there for everyone to see. The entire city was painted with the colours of the Smart City campaign and all radio channels were also playing the ads throughout the day. And not only Pune, the ads were also published in all the major National Newspapers! Moreover, on the day of the launch, the digital media campaign went so viral that #SmartCityPune hashtag was trending at number 1 position across India! And it was indeed a privilege to have worked on a campaign that was attended by Shri Narendra Modi, Shri Devendra Fadnavis and many other renowned dignitaries.
But to make all of this happen, there were many nights spent burning the midnight oil at the office. It was a difficult task managing and co-ordinating with the multiple people and getting approvals on each and every creative. Sparks flew, arguments erupted, creative horns were locked and each person on the team gave their absolute best towards ONE goal. And since this was Saket, yummy food was not left behind. Right from wada pav to bhurji, dal makhni and parathas- everything was arranged as motivation. And as we know, it certainly worked!
We had absolute fun along the way and the entire experience of working on a challenging project turned out to be a terrific bonding experience! As an agency there was much to learn through this experience and we certainly look forward to many more such successful projects.
Here’s a peek into all the hilarious moments of Saketians along the way… right from the work process while making our pitch presentation till the final work was done and dusted!
One of the most visible real estate brands in Pune of today – Mantra Properties – Majestique Landmarks was not always popular. Inspite of being in the real estate sector for a while, they were not visible much. Hence, they wanted a brand face that would uplift the brand to a whole new level. They approached Bollywood diva Priyanka Chopra to be their brand face. We were nowhere in the picture until then. Priyanka Chopra suggested them to work with Saket Communications as she was aware of theVidya Balan Campaign we had done previously.
One of our real estate clients, Majestique Landmarks Pvt. Ltd, recently launched one of the biggest campaigns in Pune. With 5 different projects in 5 different locations in the city, they had much business to cater to. Since sales were the main target, the concept of “Flat 30% off” was taken ahead.
Being in advertising has its perks and high points no doubt. So when the musical legend Shankar Mahadevan calls us up and candidly says that he wants to do a brand new show in Pune soon and wants Saket to be the agency to manage the creatives, it was one hell of a day for us!
What do you do when such a project comes your way? Jump with joy ofcourse and start working!
Well, that’s exactly what we did. The entire office was called for a meeting and we chalked out a tentative plan with dates, publicity, creative route and more. We were all excited and had one thing clear- this event has to stand out; it has to remain a memory in people’s minds- every person who attended the show and even those who missed it should remember it. And while brainstorming, someone suddenly came up with the name- ‘Katyaar to Kajrare’ et voila! the name stuck in everyone’s mind!
‘Hey c’mon guys’ world is changing and we need to change too, let’s rock ‘n’ roll something new in the media. This was the typical morale booster, shot right into our heads by our Director Mr. Soumendu Kuber. Now, this was definitely not the first, but tying knot with an e-commerce client makes all the difference.
Our client My Ghar Seva was very supportive and gave us complete freedom to create a strategy we feel fit for his service oriented company.
In the creative department things started moving. To meet the deadline and to impress our client and to give him nothing less than an armour of God, so that he makes his mark in the first appearance, well there was so much to kill in one shot.
In advertising industry, we often create brand communications, but it’s not always that we get the opportunity to give expression to the human side of a brand. We got this opportunity with B. U. Bhandari, one of the largest business houses in Pune.
For over 95 years, B. U. Bhandari Group has served and operated in several industries like automobile, real estate and fashion. What binds all their ventures is the common thread – the way the brand relates with everybody, their customers, partners, employees and people in general. This is what offers personality to the brand B. U. Bhandari.