When you plan to do business in Pune, you really have to make sure you fit in. Although very progressive and educated, Punekars are pretty uptight about who they let in their elite circle of being a Punekar.
So when a big brand like the Jalan Group of companies came to us with a problem, we were taken by surprise. Now it so happened that the group who is into real estate and constructions, had noticed that many of their projects were given a stepmotherly treatment by Punekars living in the city areas and ‘Prabhat Road’. Perplexed about the possible causes, the client came to us to dig deeper and give them a transparent report on where they fall short.