Blog :

A Touching Line for B. U. Bhandari

We believe you must have already seen our video related to our TOUCH philosophy and even read about our thought behind it. Well, if you haven’t, check it out on B. U. Bhandari Touch Facebook Page

Today’s post, however, is about our choice of using the ‘line art’ to design our B. U. Bhandari TOUCH creatives. We are sure you must have struck a chord when you saw the dotted lines throughout the videos and Facebook posts we have created for the brand for over a year now.15th August mailer 1

So let’s take a moment and reflect on this peculiar choice of ‘line art’.

In order to explain this, we need to take you to the Group’s history and ideology in a nutshell. The B. U. Bhandari Group started way back in the 1920’s and has consistently expanded through hard work and clear work ethics. Over the long period of 96 years, the Group is now recognised for its impeccable service, wonderful customer-care and constant innovation- be it through the product range or offerings.

The Group has 8 different brands under its umbrella and each of the brands has created its own niche in their segments. Right from automobiles to housing and footwear to animation studio, the B. U. Bhandari Group gives its customers a wide variety of services and products to choose from.

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Advertising Campaign – Triumph RocketX Special Edition –

At Saket Communications and Confluence, we are always looking to challenge ourselves, creatively! New ideas, new concepts, new line of thought and NEW Advertising Campaigns. We live in the present and focus of energies on how we can make the most of today.

We had a similar dayat the office recently. One of our premier clients – Triumph B. U. Bhandari briefed us about the Limited Edition Triumph Rocket X Motorcycle Launch. Only 500 motorcycles around the globe, of which, 2 would be sold in Pune. A niche client topped by a niche product needed a niche concept without a doubt.

Front cover page mockup with magnifier

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