Blog : Events

Katyaar To Kajrare- Shankar Mahadevan Live in Concert – Bringing The Orange City To Life

Shankar Mahadevan Performing in Nagpur
Shankar Mahadevan Performing in Nagpur

Shankar Mahadevan’s thrilling concert Katyaar to Kajarare was back with a bang this december. This time it was Nagpur, the Orange City! Hosted by NMC(Nagpur Municipal Corporation), the event took place at Yashwant Stadium in Dhantoli. The show was made free this time and it was a full House! A whopping audience of 40K people attended the show. Ten thousand other people had to go back because the stadium had reached its full capactiy to accomodate the audience. The whole venue was buzzing with energy and the audiences were charmed by Shankar Mahadevans’s magical voice.

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Smart Saketians for a Smart Pune

It was a year ago when the Modi Government launched the Smart Cities Mission and in which, Pune was selected as the 2nd Smart City across the country. On the occasion of the first anniversary of the launch of projects under the Smart Cities Mission, the Central Government chose Pune to host the festivities at the hands of our Hon. Prime Minister, Shri Narendra Modi.

Smart City LogoSaket was already a part of the Smart Cities Mission since the logo created by one of our senior most artist- Mr. Ravi Pawar was selected as the final logo for Pune Smart City. Saket Communications pitched to be the creative partners for Smart Cities Mission’s launch event and our work was quite appreciated by the Smart City. Saket was thus selected to work on all the communication for publicity through print, outdoor, radio and digital media campaign.

Our team worked relentlessly over a week managing close deadlines and work pressure with gusto. And the result was there for everyone to see. The entire city was painted with the colours of the Smart City campaign and all radio channels were also playing the ads throughout the day. And not only Pune, the ads were also published in all the major National Newspapers! Moreover, on the day of the launch, the digital media campaign went so viral that #SmartCityPune hashtag was trending at number 1 position across India! And it was indeed a privilege to have worked on a campaign that was attended by Shri Narendra Modi, Shri Devendra Fadnavis and many other renowned dignitaries.

But to make all of this happen, there were many nights spent burning the midnight oil at the office. It was a difficult task managing and co-ordinating with the multiple people and getting approvals on each and every creative. Sparks flew, arguments erupted, creative horns were locked and each person on the team gave their absolute best towards ONE goal. And since this was Saket, yummy food was not left behind. Right from wada pav to bhurji, dal makhni and parathas- everything was arranged as motivation. And as we know, it certainly worked!

We had absolute fun along the way and the entire experience of working on a challenging project turned out to be a terrific bonding experience! As an agency there was much to learn through this experience and we certainly look forward to many more such successful projects.

Here’s a peek into all the hilarious moments of Saketians along the way… right from the work process while making our pitch presentation till the final work was done and dusted!

 

 

Let’s Roll – 3rd Roll Ball World Cup

A herculean task of designing, branding, promoting and managing the entire event was undertaken by Saket Communications – The 3rd Roll Ball World Cup between December 15-20, 2015 at Shree Shiv Chhatrapati Sports Complex, Balewadi Pune.

The Game of Roll Ball

Roll Ball is a fast paced game that requires a combination of roller skating, Throw Ball and Hand Ball skills. The game was invented by Raju Dabhade in the year 2002 and the game is now is played by more than 65000 players in India and 40 countries in 5 continents globally. The game has high chance of getting into the Olympics.

Promoting a game of that caliber required a completely fresh approach. “Organising local events is one thing and organising a World Cup is yet another”! Our creative team got to work quickly. Being a game of immense national pride, we had already put our hearts into it!

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