NB, known for her namesake label – Nidhi Bhandari Fine Couture Footwear, is a wellknown footwear brand in Pune. The Shoe Couturier belongs to the renowned B. U. Bhandari Family, however, she is set on a journey to make her mark in the world of fashion footwear!
When we first spoke to Nidhi, she was about to launch her footwear label in the market. When we heard her story, we decided to place her as a fashion label meant for niche only. From events to hoarding and from magainzes to digital media, everything was handpicked keeping in mind the taste of her target audience.
Meher is one of our premium fashion clients. They are popular for their woolen and winter wear. When we first came across the logo of Meher, we found it to be a bit old fashioned. The logo needed a revamp. We initially thought of a reindeer as it was widely metaphorical to winter. However, many other big brands including Allen Solly and Abercrombie had a reindeer logo.
We wanted to make the logo stand out from the rest. Our theme for brand communication was wool!
The basic premise of Meher is Woolen Wear and the first thing that comes to anyone’s mind on hearing the term wool is a sheep. We decided to make it a Vector Based Sheep which would be self explanatory.
Hence the logo.