One of the most visible real estate brands in Pune of today – Mantra Properties – Majestique Landmarks was not always popular. Inspite of being in the real estate sector for a while, they were not visible much. Hence, they wanted a brand face that would uplift the brand to a whole new level. They approached Bollywood diva Priyanka Chopra to be their brand face. We were nowhere in the picture until then. Priyanka Chopra suggested them to work with Saket Communications as she was aware of the Vidya Balan Campaign we had done previously.
One of our real estate clients, Majestique Landmarks Pvt. Ltd, recently launched one of the biggest campaigns in Pune. With 5 different projects in 5 different locations in the city, they had much business to cater to. Since sales were the main target, the concept of “Flat 30% off” was taken ahead.
“Bravery accepts no compromises. Courage doesn’t hesitate from sacrifices. The brave live their life on the edge..and they live it large. So when it is a matter of their own homes, why should they accept anything less than large?”
Shaurya Residences was the brainchild of Saket Communications for 3 S Properties, a client that wanted to build homes for defense personnel. As the message was clear, we thought of building a communications campaign on “bravery”- Hence, a lion perfectly epitomized the logo for the project.
Everybody has that one dream to own a piece of land. While purusuing this dream, many people fall for malicious deals and end up losing their money. Pate Developers wanted help people by giving them the right tools to achieve their dreams.
With the launch of Swarnabhoomi, Pate Developers started their new division which primarily worked on land dealings. They decided to approach Saket Communications for helping them with a kind of creative communication no one had seen before in land dealings.
Investing in a land is costlier than gold. Also, in Marathi language, soil has high emotional connect. We mixed the two and came up with the name – Swarnabhoomi.
Calyx – A group driven by purpose and ambition has grown into diverse sectors including Construction, Telecom and Entertainment within a span of two decades. They have emerged strong in all the sectors they are into.
When we were approached for their campaign, we were excited to get associated with a group of that magnitude. “Complimenting to the size of their business, this campaign had to be big”. Calyx had decided to go very aggressive on their offers and discounts for this particular campaign!
We got thinking!
Pune’s best kept secret for street shopping – Tulshibaug – has been a paradise for those seeking to experience window shopping and cheap bargains. With the place gaining popularity over decades, the locals and tourists flocking the place has made the place too crowded. However, the religious, traditional, financial and emotional connect that Tulshibaug has with the Pune’s heritage is inseparable.
On that note, Team Saket got to work for our clients Maple Group and Matoshree Estates to come up with something unique whilst not disturbing the connect that Punekars have with Tulshibaug. The answer was – Navi Tulshibaug
When you plan to do business in Pune, you really have to make sure you fit in. Although very progressive and educated, Punekars are pretty uptight about who they let in their elite circle of being a Punekar.
So when a big brand like the Jalan Group of companies came to us with a problem, we were taken by surprise. Now it so happened that the group who is into real estate and constructions, had noticed that many of their projects were given a stepmotherly treatment by Punekars living in the city areas and ‘Prabhat Road’. Perplexed about the possible causes, the client came to us to dig deeper and give them a transparent report on where they fall short.
When we talk about work that we did which received tremendous response, our campaign for Bhujbal Brothers’ real estate group comes to mind instantly. There is a reason for this. In 2013, the group approached Saket with a clear requirement- they had 10 different real estate projects in Pune which needed to be publicised and eventually of course, they needed to be sold.
After our careful analysis of the brand and its target audience, we noticed that most of the buyers were Maharashtrians who had enough money to buy a comfortable home, but, were very picky about splurging a big amount of money.